What's wrong with your website, ranked by what it costs you.
Send me the address. I look at your site as Google and the AI assistants do, and tell you in plain words what they ran into.
01
Every site I have checked had something its owner could not see
None of it arrives as a complaint. Nobody writes to say a page took too long to open.
The three that cost the most:
- 78% kept a phone visitor waiting for the page to show what it is about.
- A sample phone number left in the code, told to Google as yours, so a customer who takes it from a search result reaches nobody.
- A button that leads nowhere, so the visitor who wanted the next step gets a dead end.
02
What you get
A report in plain words, written for you and not for a developer.
- What's wrong, ranked by what it costs you. For each one: what I saw, why it matters to your business, and how sure I am.
- The one thing to fix first.
- What's fine. So you see the whole of it, not only the bad half.
One finding, the way the report writes it.
What I saw
An address in your page list sends visitors somewhere else. It is listed, and it redirects.
Why it matters
The page list is what you hand a search engine of the addresses you want found. Listing one that moves wastes the visit.
How sure
Confirmed separately, by following it.
If nothing important is wrong, the report says exactly that. It isn't padded to look worth having.
03
How I look at it
As Google and the AI assistants, which read the code and never see the design.
Can they get in, find every page, and read your words without running scripts.
As a visitor on a small phone and a slow connection.
Does it fit, how long until something appears, is the headline visible or only in the code.
As the next developer, who finds what the last one left behind.
Redirects that go the long way round, links to pages that no longer exist, files still loaded from a website builder the site has already left.
The machine measures. I decide what matters and what gets thrown out, and nothing goes out unread.
Building software since 2002, and I wrote the checks this runs.
04
Why a free scanner won't tell you this
A scanner gives you a score. Two of them scored the same site 20 out of 100 and 84 on the same day, and one said it turns away every major AI crawler, which was false.
Which item is costing you something, and which you can ignore, is the hard part. A score doesn't answer it. The ranking does.
No score here, no count of how often ChatGPT mentions you, no promise that you'll rank or be cited. Nobody can deliver either.
05
What happens after you read it
Most of it is small.
You know what and where, and whoever looks after your site can get on with it.
Something bigger.
I tell you what it would cost to fix, and you decide.
The site needs rebuilding.
Then it needs planning before building, and we would start there.
Nothing important is wrong.
I tell you that, and you keep the report.
06
Why it's free
It's the most useful thing I can put in front of somebody who has never spoken to me.
You find out what's wrong with your site. I find out whether it's work I can help with. If it isn't, you keep the report and that's the end of it.
There's no paid version holding anything back.
Whether it stays free isn't decided. If you want one, ask while it's free.
Send me your site's address
I don't need access to anything of yours. There's nothing to install and no call to book. The address is all of it.